The business buzz is about sustainability. Being environmentally friendly will not lower profits and harm competitiveness. In the past decade surveys report the opposite to be true. The premium business news site, the Financial Times, defines business sustainability “as a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet.”

Battles raged for years pitting corporate executives and politicians against defiant consumer groups and environmental activists. Business interests led by Chambers of Commerce argued customers are not going to pay premiums for eco-friendly products. Profits and jobs will be lost. Times are different, but simply tacking on sustainability goals and strategies is not effective. Mapping a sustainability business plan is the only way to achieve objectives.