Here’s an article I wrote for GreenPoint Global:

CRM is turning customer service into a science while it used to be an art.

Delight Your Customers!

Warren Buffett in Fortune (June 8, 2016) tells business people to “put it in lipstick on your mirror…any business with delighted customers has a sales force they won’t have to pay.”

Here are some examples of great Mission Statements of the top companies

* Google begins with “Focus on the user and all else will follow”

* Amazon strives “to be Earth’s most customer-centric company…,” and “customer obsession” is its leading principle

* Trader Joe’s mission is “to provide customers with information required to make informed buying decisions” and “with dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit”